The U.S. Farmers & Ranchers Alliance® and Discovery Education have partnered on an exciting new initiative to engage urban youth with a first-hand glimpse into modern agriculture. Using the award-winning documentary, "FARMLAND, a film by James Moll," as a foundation, this new initiative will inspire students using an innovative, multi-modal curriculum that brings to life critical issues impacting the agriculture industry, such as sustainability, the new science behind farming, and entrepreneurship. "FARMLAND, a film by James Moll" is available for viewing in its entirety on Netflix.


FARMLAND, a film by James Moll


Most Americans have never stepped foot on a farm or ranch or even talked to the people who grow and raise the food we eat. “FARMLAND, a film by James Moll" takes an intimate look at the lives of farmers and ranchers in their twenties, all of whom are now responsible for running their farming business. Learn about their high-risk/high-reward jobs and passion for a way of life that has been passed down from generation to generation, yet continues to evolve.

Chapter 1: Intro: Farmland

Chapter 2: Breaking Down the Myths

Chapter 3: Family Heirloom: The Farm

Chapter 4: Farming Economics: Good, Bad & Ugly

Chapter 5: Sun Up, Sun Down: 24/7

Chapter 6: The Roots of Your Food

Chapter 7: Caring for the Animals

Chapter 8: The Next Generation & Family

Chapter 9: The Daily Struggles & Successes

Chapter 10: Credits

About U.S. Farmers & Ranchers Alliance®

U.S. Farmers and Ranchers Alliance (USFRA) consists of more than 90 farmer and rancher-led organizations and their agricultural partners representing virtually all aspects of agriculture. It works to engage in a dialogue with consumers who have questions about how today’s food is grown and raised. USFRA is committed to continuous improvement and supporting farmers and ranchers’ efforts to earn consumer confidence and trust in today’s agriculture. Follow USFRA on Twitter @USFRA using #FoodD. For more information visit www.fooddialogues.com.

About Discovery Education

Discovery Education is the global leader in standards-based digital content for K-12, transforming teaching and learning with award-winning digital textbooks, multimedia content, professional development, and the largest professional learning community of its kind. Serving 3 million educators and over 30 million students, Discovery Education’s services are in half of U.S. classrooms, over 40 percent of all primary schools in the UK, and more than 50 countries. Discovery Education partners with districts, states and like-minded organizations to captivate students, empower teachers, and transform classrooms with customized solutions that increase academic achievement. Discovery Education is powered by Discovery Communications, the number one nonfiction media company in the world. Explore the future of education at www.discoveryeducation.com.

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